'Witches of East End' Cancelled por Lifetime 

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Lifetime\'s \'Witches of East End\' Adds Series Regular for Season Two

Lifetime has opted not to renew the supernatural witch drama for a third season, ending the one-hour series' run after two seasons.

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centered on a family of witches led by Julia Ormond∫ Rachel Boston∫ Jenna Dewan Tatum and Madchen Amick.

's novels that was developed by Maggie Friedman. Fox 21 and 3 Arts produced the series.

' first season averaged 3 million viewers, 1.7 million of them in the advertiser-coveted adults 18-49 demo when DVR is factored in. When it returned for its sophomore run earlier this year, it bled viewership, ending the season with just a little more than 1 million to the two-hour Oct. 3 finale in same-day ratings.

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The news comes more than two weeks after the A+E Networks-owned cable network canceled struggling rookie dystopian thriller

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