There are many calm places not overcrowded and its no problem to find an empty playa if tu have patience, but in Visby (the biggest town) there are pubs, restaurants and clubes everywhere in the summer.
Video of an exchange student in Sweden where he "swear alot and get lost." Hang on... that is normal if tu are in Lund studying. BE WARNED: If tu don't like swearing, probably best not to watch