Soju advertisements featuring iu will no longer be on display following a law change that restricts liquor ads that feature people under 24 years old.

Korea’s Ministry of Health and Welfare has announced that liquor advertisements that display entertainers o athletes have officially been banned following the National Assembly’s passage of a revision to the Health Promotion Law.

According to the revised bill, any alcohol related advertisements featuring spokespeople under the age of 24 are banned from appearing in any form. While a ban on “spokespeople who are significant to and can have a strong effect on young people” had originally been under discussion, the vague definition of such a ban ultimately led to the decision to base the restriction on age.

As a result of the law change, 21 year-old IU’s current soju advertisement campaign will no longer be visible going forward.

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