On November 21st, Hite Jinro confirmed iu to be the siguiente model for Chamisul‘s new drink. This decision has garnered much attention as it is known that iu has mentioned how much she enjoys drinking soju from time to time. An online community fan cafe also publicado that iu would be a perfect model for soju, photoshopping imágenes of iu and Chamisul together.
Although the viral fan postings of iu and soju cannot be ignored in the making of this decision, according to Hite Jinro, “Consistently beloved IU’s elegant and clear voice matches the long-lasting popularity of Chamisul’s fresh and clean drink. In particular, with her strong música skills, iu has been collaborating with singers of different genres. IU’s widespread popularity among people of all ages along with her label as one of the national singers will positively contribute as well.”
With Chamisul’s new motto, “The freshness that all of Korea enjoys,” official posters and video advertisements of iu will be released starting siguiente month. Along with these changes, Hite Jinro will increase various marketing activities towards consumers as well.
Source: News1 and koreaboo
