"Pre-Existing Condition" Campaign Launch

From Change.org:



Why this is Important

To appeal to men, Dr Pepper Ten completely revamped their marketing strategy from Diet Dr Pepper. Dr Pepper Ten has calories and sugar unlike its diet counterpart. Instead of the “dainty tan bubbles” on the diet can, Ten will be wrapped in gunmetal grey packaging with silver bullets. And while Diet Dr Pepper's marketing is women-friendly, the ad campaign for Ten goes out of its way to alienate and denigrate women.

For instance, there's a Dr Pepper Ten facebook page for men only. I had to create a new facebook page indicating I’m a guy to even view the...