Blake in Maxim

Party photographer Patrick McMullan plays himself in an episode of Gossip Girl airing Monday night, March 30.

“I’m probably getting más attention from the coming attraction than on the mostrar itself,” Mr. McMullan told the Daily Transom, referring to the brief half-second during which his mug appeared in a vista previa that aired last Monday. Since then, his many friends and colleagues—many of them Gossip Girl devotees—have been ringing him to say “Congrats!”

Since the mostrar premiered in 2007, all sorts of prominent New Yorkers have made cameos: autor arrendajo, jay McInerney, designer Michael Kors,...