facebook is the prime destination of dishdasha-clad Arabs and foreigners coming in droves for business and leisure trips. According to the Cnet, 77 per cent consumers of its panel dicho they liked brands on Facebook.

Eighty per cent of consumers in Gulf state reported use of social networking daily while 98 per cent preferred FB that has 800 million active users worldwide. The rate was 82 per cent in Levant.

The popularity of social networking sites is soaring día por día in the UAE though digital divide and lack of online acquaintance act as obstacles to the progress of cyber culture.

In addition, the barometer of shopping frenzy in emirates, Dubai has of late started to see Emiratis enjoying online discounts on daily deals in Dubai.

The situation is no different in entire Middle East where internet penetration is not remarkable despite all its economic wellbeing if that can be a criterion of utilizing new technology.

According to the Econsultancy, broadband density in emirates is quite high in comparison to other states in the Middle East and Levant including Syria, Lebanon, etc. Total 69 per cent of respondents of a survey conducted across the region reported they had access to broadband at work.

Econsultancy’s survey was carried out in MENA region and put preguntas before más than 2,000 internet users. The famous authority in digital marketing has a sizeable panel of 100,000 users in Middle East. It may be noted that 38 per cent of the respondents dicho their internet usage spanned over 2-5 hours a day.

In spite of that, the online shopping has yet to catch speed in the Arab countries.

UAE is the emerging ecommerce market and investors are dicho to be waiting in the wings to tap the market as soon as internet penetration improves.

Big investors are jumping in the daily deal el espacio and gauging the potential por debuting daily deals in Dubai.

Only 18 per cent of respondents dicho they made purchases from internet outlets. However, nearly half of them accessed online channels to find out products and plan shopping.

Their tendencies towards intermediary shopping platforms such as digital discount market were not discussed. It can safely be dicho that link are becoming attraction to bargain hunters as well as businesses.

Of late, Etisalat—telecom giant in UAE—joined hands with another leader in the group buying industry Cobone to build strong relations with its customers. It was an agreement for mutual benefits. The daily deal pioneer in UAE has a wide coverage area that is expanding very fast.

Daily deal sites are not only coming up with attractive bargains, but they also are using all possible marketing channels to rev up online shopping in the Middle East.

facebook is the prime destination of dishdasha-clad Arabs and foreigners coming in droves for business and leisure trips.

According to the Cnet, 77 per cent consumers of its panel dicho they liked brands on Facebook.

Eighty per cent of consumers in Gulf state reported use of social networking daily while 98 per cent preferred FB that has 800 million active users worldwide. The rate was 82 per cent in Levant.

Social utility sites have unparalleled power to increase outreach of deals in Dubai to internet population. According to an estimate, internet population has crossed the 71 million mark, a third of total population of 216 million in the Middle East.

Online spending was recorded at AED701 million in 2010. It is expected the figure would reach AED1.3 billion por 2015.