HOW we buy música has changed inexorably. That is the conclusion of a newly published reportar on the world’s digital música market.
According to the International Federation of the Phonographic Industry, outlets such as Apple’s iTunes store accounted for 27 per cent of the world’s recorded música sales last year. The bestselling track online was Poker Face por Lady Gaga, selling 9.8 million units.
Digital sales totalled $4.6 billion, a 12 per cent rise since 2008. Online sales are slowly starting to offset the decline in sales at ”bricks and mortar” record shops.
Nick O’Byrne, general manager of the Australian Independent Record Labels Association, says it is a superficial milestone.
”It’s a hollow victory for record labels after enduring years of declining sales,” he said. ”Digital música still only accounts for 8 per cent of our total album sales, which pales into insignificance siguiente to the amount of content illegally shared and downloaded.”
Sabiene Heindl, general manager of the música Industry Piracy Investigations organisation, dicho inroads had been made in countries with aggressive legislation against illegal downloading.
”In South Korea, for instance, the market has rallied back,” she said.
Mr O’Byrne dicho increased distribution to fans opened the door to other revenue streams such as merchandise sales and higher attendance at gigs.
”For fledgling artists it’s a case of being pragmatic and moving with the times, but larger labels are still struggling to come to terms with decreasing revenues from physical sales,” he said.
”What’s often forgotten is there are still thousands of people with families, mortgages and rent who are losing jobs within the música industry as a direct result of piracy.”
According to the International Federation of the Phonographic Industry, outlets such as Apple’s iTunes store accounted for 27 per cent of the world’s recorded música sales last year. The bestselling track online was Poker Face por Lady Gaga, selling 9.8 million units.
Digital sales totalled $4.6 billion, a 12 per cent rise since 2008. Online sales are slowly starting to offset the decline in sales at ”bricks and mortar” record shops.
Nick O’Byrne, general manager of the Australian Independent Record Labels Association, says it is a superficial milestone.
”It’s a hollow victory for record labels after enduring years of declining sales,” he said. ”Digital música still only accounts for 8 per cent of our total album sales, which pales into insignificance siguiente to the amount of content illegally shared and downloaded.”
Sabiene Heindl, general manager of the música Industry Piracy Investigations organisation, dicho inroads had been made in countries with aggressive legislation against illegal downloading.
”In South Korea, for instance, the market has rallied back,” she said.
Mr O’Byrne dicho increased distribution to fans opened the door to other revenue streams such as merchandise sales and higher attendance at gigs.
”For fledgling artists it’s a case of being pragmatic and moving with the times, but larger labels are still struggling to come to terms with decreasing revenues from physical sales,” he said.
”What’s often forgotten is there are still thousands of people with families, mortgages and rent who are losing jobs within the música industry as a direct result of piracy.”
I am a great admirer of Lady Gaga, What I write now will most likely come to nothing, but if tu don't try tu won't know.
I am a male in my mid 50's now and growing up in the 70's there was a singer and songwriter por the name of Clifford T. Ward. I have always loved his música and every time I hear one of his songs I think to myself ''what if Lady Gaga were to sing one of his songs'' I thought that if she were to listen to his words and música she would amor his work as much as I have.
So here I am, as we Irish would say, chancing my arm, hoping that por some remote chance that my Lady Gaga may come across this. I amor the idea of her discovering Clifford T. Ward, listening to his música and thinking ''WOW!'
And, tu never know.
Seán Shields
I am a male in my mid 50's now and growing up in the 70's there was a singer and songwriter por the name of Clifford T. Ward. I have always loved his música and every time I hear one of his songs I think to myself ''what if Lady Gaga were to sing one of his songs'' I thought that if she were to listen to his words and música she would amor his work as much as I have.
So here I am, as we Irish would say, chancing my arm, hoping that por some remote chance that my Lady Gaga may come across this. I amor the idea of her discovering Clifford T. Ward, listening to his música and thinking ''WOW!'
And, tu never know.
Seán Shields