Print materials have been around for hundreds of years as an integral marketing tool. However, the shift of today’s marketing strategies and focus has been centered on digital marketing that people are being skeptical of what lies ahead for traditional marketing materials. Warnings of print’s death have been spreading like wildfire over the course of time.

Indeed, many business are now completely migrating their advertising efforts towards the web because of its cost effectiveness, exposure potential and convenience. Online marketing offers a far wider scope of customers aside from the fact...