What draws tu to Bring Me The Horizon and this type of music?

Just to be clear I don't know much about this genre and thats why Im trying to learn más about it. I come from más traditional "underground" (if it could be called that still) metal and a lot of the fans really hate tu guys and say tu guys only like it because you're trying to be edgy and fit in. I'll admit I myself am somewhat biased but I'm trying to get an accurate view now por asking the fans themselves.