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(Note: I first published this on LinkedIn. I thought fellow fans might enjoy it). Did tu ever see a movie that tu felt was speaking to tu - one in which the character experienced something that tu could relate to in your gut? o maybe tu heard the lyrics to a song that captured your personal heartbreak? o maybe tu saw a commercial for something tu just had to have – as if someone had developed the solution to your very personal problem?

I have worked with companies on various aspects of innovation and growth for (gulp) decades. We often ask clients to describe a brand o a company...