I don't hate it. I just don't care for it. It's basically another pointless holiday made to alleviate boredom. At least halloween and navidad have some historical significance. Valentines día is just another día to me.
I just dont care. I don't see the purpose in holidays. They are like every other día of the year, so why bother calling them something else? They don't truely surve a purpose, we can say they do but they truely dont. They are pointless ritchuals. The idea of celebrateing any avarage día just because we like to believe its something más - something diferent - is something i just dont understand.