American style breakfast 

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“More people are turning to simpler breakfasts with bread, eggs, bacon, fruit, and coffee. This trend will become more apparent with a rising number of working couples and single-person households,” said an official from Gmarket. (image: Pixabay)

American-style breakfasts and brunches are becoming increasingly popular, and as such, so are related groceries such as bread, ham, bacon, coffee, and fruits. 

Rising numbers of working couples and single-person households seeking simpler breakfasts, along with fast delivery services of fresh groceries seem to be the major factors leading to the new trend. 

According to Gmarket (www.gmarket.co.kr), an online shopping mall, after analyzing this year’s sales of food products and kitchen appliances related to western-style breakfasts, there was a 2.4 times rise in sales of bread and bagels compared to last year. 

Sales of eggs and fruit jams soared 18 and 2.7 times respectively, while bacon sales increased by 68 percent, and homemade hams by 57 percent. 

There was higher demand for fruits and coffee, which also figure prominently in typical western-style breakfasts and brunches. 

Sales of bananas were up 3.4 times compared to last year, while strawberries and blueberries (56 percent increase), tomatoes (27 percent increase), and oranges (22 percent increase) were also on the rise. There was a 50 percent increase in sales of brewed drip coffee makers and Dutch coffee makers, sales of fruit blenders tripled compared to last year. 

Kitchen appliances for making pancakes and waffles are also becoming popular among shoppers. 

Sales of pancake makers increased 10.5 times, and waffle makers 2.1 times, while toaster sales also increased by 18 percent. 

The Hamilton Beach Brunch Maker (39,000 won), which allows for quick 5-minute cooking of bread and eggs, egg molds in various shapes, Mari Steiger Bacon Grill Press (24,800 won), and sausage cutters (2,680 won) are among the popular products. 

“More people are turning to simpler breakfasts with bread, eggs, bacon, fruit, and coffee. This trend will become more apparent with a rising number of working couples and single-person households,” said an official from Gmarket. 

According to Statistics Korea’s 2015 study on grain consumption, average daily rice consumption was 172.4 grams, or less than two bowls of rice, which was a 3.3 percent decline from 2014.

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