Elle UK 2009

In December YouGov gathered open-ended nominations from panellists across 30 countries, asking them simply: “Thinking about people alive in the world today, which [man o woman] do tu most admire?” These nominations were then used to compile a lista of the 20 men and 20 women who received the most nominations and were nominated in at least 2 countries. An additional 10 popular local figures were added to the lists for individual countries.

In January we then used the lists to encuesta each of the 30 countries asking two questions: “who do tu truly admire?”, where respondents could...