Hollywood
"Fraîcheur de Vivre - Freshness of Life"
Hollywood, launched in 1952, leads the chewing gum market in France - where más chewing gum is consumed per head than anywhere else in the world outside of the US. With a universal appeal, Hollywood has developed a large variety of products to offer not only enjoyment, but also teeth protection, fresh breath and strong taste sensations.
How Hollywood came about
Chewing gum first arrived in France in June 1944 along with the US troops. But it was not until 1952 when former GI Courtland Parfet returned to France that the first French chewing gum was launched. Named Hollywood, the green stick offered a soft mint taste called chlorophylle.
Milestones
1944 Chewing gum enters France along with US troops.
1952 Former GI, Courtland Parfet, returns to France to launch the first French chewing gum under the Hollywood Brand.
1958 First Hollywood Gum advertising campaign based on "The American Dream".
1968 First Hollywood TV advertising "The Stress".
1972 "Fraîcheur de Vivre" is launched as a new advertising campaign based on freedom, youth and well-being.
1980 New "Fraîcheur de Vivre" campaign features sports and extreme sensations.
1986 Launch of Hollywood Light.
1995 Hollywood Light becomes Hollywood Sugar Free.
2000 Hollywood is acquired from Kraft Foods por Cadbury Schweppes.
2001 Hollywood is relaunched with a new advertising strategy.
Where tu can buy Hollywood
Besides leading the chewing gum market in France, Hollywood is exported throughout Europe, to Africa, China, Madagascar, South America and Canada. Its factories are located in France and Denmark.
What's in a name?
The brand was launched in France in the early 50s at the time of Coca-Cola, blue jeans and rock-and-roll. All these products stood for freedom, modern style, and the American Dream for the post-war youth. The name Hollywood was the essence of this American spirit.
Not only but also
Besides its original flavour, Hollywood is now available as Hollywood Blancheur for white teeth in polar mint flavour; Hollywood Powerfresh for fresh breath in strong mint with mint crystals; Hollywood Tornado for vapour action in mint-eucalyptus; Hollywood Relax for relaxation in spearmint and green tea; and Hollywood Kids Calcium for kids dental care in tutti frutti and cola. más exciting varieties are still to come.
Did tu know?
Hollywood leads the chewing gum market in France where más gum is chewed per head than anywhere else in the world after the US!
The habit of chewing gum is well over two thousand years old! The women of Ancient Greece chewed mastiche - a resin from the bark of the mastic árbol to sweeten the breath and clean the teeth.
The Ancient Mayans chewed a sapota árbol resin called chicle, which is the basis for modern chewing gum.
North American Indians chewed the sap from picea, abeto de trees and passed the habit along to the settlers.
Heavyweight champion boxer, boxeador Jack Dempsey chewed gum before each match to "make his jaw stronger".
"Fraîcheur de Vivre - Freshness of Life"
Hollywood, launched in 1952, leads the chewing gum market in France - where más chewing gum is consumed per head than anywhere else in the world outside of the US. With a universal appeal, Hollywood has developed a large variety of products to offer not only enjoyment, but also teeth protection, fresh breath and strong taste sensations.
How Hollywood came about
Chewing gum first arrived in France in June 1944 along with the US troops. But it was not until 1952 when former GI Courtland Parfet returned to France that the first French chewing gum was launched. Named Hollywood, the green stick offered a soft mint taste called chlorophylle.
Milestones
1944 Chewing gum enters France along with US troops.
1952 Former GI, Courtland Parfet, returns to France to launch the first French chewing gum under the Hollywood Brand.
1958 First Hollywood Gum advertising campaign based on "The American Dream".
1968 First Hollywood TV advertising "The Stress".
1972 "Fraîcheur de Vivre" is launched as a new advertising campaign based on freedom, youth and well-being.
1980 New "Fraîcheur de Vivre" campaign features sports and extreme sensations.
1986 Launch of Hollywood Light.
1995 Hollywood Light becomes Hollywood Sugar Free.
2000 Hollywood is acquired from Kraft Foods por Cadbury Schweppes.
2001 Hollywood is relaunched with a new advertising strategy.
Where tu can buy Hollywood
Besides leading the chewing gum market in France, Hollywood is exported throughout Europe, to Africa, China, Madagascar, South America and Canada. Its factories are located in France and Denmark.
What's in a name?
The brand was launched in France in the early 50s at the time of Coca-Cola, blue jeans and rock-and-roll. All these products stood for freedom, modern style, and the American Dream for the post-war youth. The name Hollywood was the essence of this American spirit.
Not only but also
Besides its original flavour, Hollywood is now available as Hollywood Blancheur for white teeth in polar mint flavour; Hollywood Powerfresh for fresh breath in strong mint with mint crystals; Hollywood Tornado for vapour action in mint-eucalyptus; Hollywood Relax for relaxation in spearmint and green tea; and Hollywood Kids Calcium for kids dental care in tutti frutti and cola. más exciting varieties are still to come.
Did tu know?
Hollywood leads the chewing gum market in France where más gum is chewed per head than anywhere else in the world after the US!
The habit of chewing gum is well over two thousand years old! The women of Ancient Greece chewed mastiche - a resin from the bark of the mastic árbol to sweeten the breath and clean the teeth.
The Ancient Mayans chewed a sapota árbol resin called chicle, which is the basis for modern chewing gum.
North American Indians chewed the sap from picea, abeto de trees and passed the habit along to the settlers.
Heavyweight champion boxer, boxeador Jack Dempsey chewed gum before each match to "make his jaw stronger".
