It seems that the last two years have seen an explosion in the number of rookie groups debuting. Just this year, I’ve lost count of just how many groups have debuted into the already busy K-pop industry. Of course, most of these groups will be fundamentally the same just with different concepts. It can seem boring and unimaginative.

But then a new group arrives, smashing the idol code and making their mark in the industry. One such group is Block B.

The group debuted in 2011 under agency Brand New Entertainment ran por acclaimed hip hop producer and rapper Cho PD. Cho wanted to create a hip...