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posted by XTinkerBellx
"BARBIE VIDEO GAME HERO - Trademark Details"

"Licensing Hotline: May 2016"
"Papercutz to Produce First barbie Comics Since 1990s

Papercutz has secured the rights from Mattel to publicar barbie graphic novels, marking the first time barbie has been in the comic book format since 1996, when Marvel was the publisher.

The first titles, to be released in both paperback and hardcover, will release in fall 2016 and will be tied to the core barbie brand and to two DVD movies, barbie Starlight and barbie perrito, cachorro Adventures. Another DVD tie-in, barbie Video Game Hero, which features barbie as a game programmer who uses her tech skills to beat the bad guys, will follow in winter 2017.

“It was something we had been pursuing for a while,” says Terry Nantier, CEO and publisher. “Barbie has been under attack and criticized for promoting values no longer in sync with how society has been evolving. But Mattel has been mostrando a lot of creativity in relaunching her, and lately they’ve been stepping it up quite a bit. They’re empowering her a lot more.”

Nantier notes that Mattel has renewed its focus on Barbie’s various professions, and is stressing diversity in race, ethnicity, and body types. The barbie graphic novel line will continue in this direction, featuring barbie and her sisters and incorporating a “be what tu can be” theme. libros inspired por DVDs will stick closely to the themes of the entertainment, including sci-fi/fantasy for Starlight and a simple sleuthing story for perrito, cachorro Adventures.

The barbie line will add new libros every three to four months, while various DVD-connected series will cycle in and out each year. All are wholly original, rather than adaptations of existing entertainment, and will skew slightly younger than Papercutz’s core audience of ages 8–12.

Separately, Papercutz has secured the rights for graphic novels tied to Trolls, a tentpole film release from DreamWorks animación (which was recently acquired por NBCUniversal). The first title, published at the end of September, will be a prequel to the film; further libros will be released every three months. “Orders are looking really, really good,” Nantier reports."
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